Concept Understanding

Explain the concept of retargeting using the visual map provided. What does “Reconnect with Interested Users” mean in the context of retargeting? Why are users who have already interacted with a brand important for retargeting campaigns?

Practical Task

Create a basic retargeting strategy for any business of your choice (example: fashion brand, restaurant, education institute). Include: Target audience Retargeting source (website / social media / video views) Objective of the campaign

WORLD MEDITATION DAY 2025

World Meditation Day 2025: A Global Movement Towards Peace & Mindfulness In a world where noise often overpowers silence and speed overshadows stillness, World Meditation Day 2025 arrives as a gentle reminder that peace begins within each one of us. This year marks the 2nd global celebration of this meaningful day — uniting people across […]

WORLD MEDITATION DAY 2025

World Meditation Day 2025: A Global Movement Towards Peace & Mindfulness In a world where noise often overpowers silence and speed overshadows stillness, World Meditation Day 2025 arrives as a gentle reminder that peace begins within each one of us. This year marks the 2nd global celebration of this meaningful day — uniting people across […]

Case study details

Select any one case study from the topic below.  “Building a Personal Brand for a CEO on Instagram” A startup founder running a D2C tech startup wants to establish a strong personal brand on Instagram that complements the company’s business page. The goal is to attract investors, talent, and loyal followers through authentic storytelling, thought […]

Case study details

Select any one case study from the topic below.  “Building a Personal Brand for a CEO on Instagram” A startup founder running a D2C tech startup wants to establish a strong personal brand on Instagram that complements the company’s business page. The goal is to attract investors, talent, and loyal followers through authentic storytelling, thought […]

“Develop a Cost-Effective Budget Plan for Linen, Laundry Services, and Guest Amenities in a Mid-Scale Hotel with 75 Operational Rooms.”

Assignment Objective: To enable students to analyze and plan cost allocation for linen, laundry, and amenities, ensuring a quality guest experience while maintaining budgetary control. Assignment Guidelines: Introduction (200–250 words): Budgeting these categories is important in the housekeeping department. Overview of their impact on guest satisfaction and operational efficiency. Budget Planning Section:Create a detailed budget […]

“Develop a Cost-Effective Budget Plan for Linen, Laundry Services, and Guest Amenities in a Mid-Scale Hotel with 75 Operational Rooms.”

Assignment Objective: To enable students to analyze and plan cost allocation for linen, laundry, and amenities, ensuring a quality guest experience while maintaining budgetary control. Assignment Guidelines: Introduction (200–250 words): Budgeting these categories is important in the housekeeping department. Overview of their impact on guest satisfaction and operational efficiency. Budget Planning Section:Create a detailed budget […]

“Prepare a Detailed Budget Proposal for the Housekeeping Department of a 100-Room Business Hotel for One Financial Year.”

Assignment Objective: To enable students to understand the real-world application of budgeting in housekeeping operations and develop analytical and forecasting skills. Assignment Guidelines: Introduction (200–250 words): Importance of budgeting in housekeeping. Purpose of the assignment. Department Overview: Housekeeping department structure. Staffing details and shift planning. Budget Categories:Include and explain budgeting under the following heads: Salaries […]